The main objective of Spor i sandinn is to find and develop daring business concepts that are linked to the community's demand for sustainable development at each time.
Founder and CEO
Hjördís Sigurðardóttir has a Masters Degree (MSc) in Landscape Architecture and Planning from Wageningen University in the Netherlands, and specializes in planning issues. In addition Hjördís has a solid background in the food sector, where she worked for a decade as a food scientist. With specialist interests in both environmental issues and the food industry, she is ideally placed to develop new ideas in planning and inter-disciplinary approaches to agriculture, energy resources and community-based projects.
Board of Directors
Ágúst Freyr Takacs Ingason, chairman
Ágúst has BA and MA degree in economics and a diverse background and experience in the field of business development especially within the field of entertainment i.e. brand building, marketing and sales, financing and negotiation.
Magnús Már Einarsson, board member
Magnús has a BS degree in industrial engineering and MBA with specialization in Corporate Finance. Magnus is experienced in the travel business and in Start-up and management consulting.
Hjördís Sigurðardóttir, founder and CEO